Leads for Realtors Using QR Codes
QR codes are a great way to make life easier. If you are a Realtor or a Real Estate professional, consider QR Codes to be an integral part of your marketing campaign.
Potential Buyers are just like us. When we get approached by a salesperson and we are asked “Do you want to buy that?” Almost never, will anyone say “Sure, I was on the fence, but now that you bring it up, I would like to buy it!”. No, the natural response is to become defensive, and to physically block or back away from the unexpected pounce. We would much rather look up homes online, read a couple of real estate brochures of homes while having a lunch break, or checking out a beautiful flyer of a home that is for sale. Consider this, why not put a QR code on both the brochure and the flyer. Maybe give them a really nice teaser image of the home and the phrase “To see more scan the QR code with your smartphone”. Then, when the reader scans the code out of curiosity, you could track:
- Which flyer they scanned
- What time they scanned it
- How long they stayed on your page
- What other properties did they check out while there.
All of these tools exist today. But, just like any artisan’s apprentice, you must learn how to use the tools properly.
Contact AgentLeadGen.com today and find out how QR Codes, Analytics, and a stream of buyer leads could make more frequent closings with less effort.